Five animations, two weeks, one international conference. When R/West approached us about creating some work for Intel, they told us it was going to be tough. We were asked to create five animations that would last two to three minutes each for Intel’s International Sales & Marketing Conference (which has an approximate audience size of 200,000 people). The difficult part? To deliver an amazing product with four review meetings over nine business days. After many nights of very little sleep (and more coffee than any normal person drinks in a lifetime), we handed over one of the most well received animated series that the conference had ever seen. Here are the results of a rush job with an indestructible deadline for one of the most reputable companies in the world.
ClientR/West & IntelServicesArt Direction, Creative Direction, and Motion DesignYear2015Linkwww.intel.com